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Ret. Dallas Police Chief David Brown To Deliver Keynote at SA’s 2017 ‘Doing The Most Good' Luncheon

Michal H. Powell and Dr. Bobby B. Lyle to serve as Chair and Honorary Chair respectively


Solomon Moriba
Public Relations Manager
214-637-8290 – Direct
214-799-2622 – Cellphone

Dallas, Texas (November 1, 2017) – David Brown is a nationally recognized expert on security, law enforcement and public safety in the inner city. He is the former and longest tenured (since the 1960s) police chief of Dallas, the nation’s ninth largest city. He currently serves as a contributor for ABC News, where he provides on-air perspective on live security events and news impacting the country. Brown will be the keynote speaker at The Salvation Army’s 2017 Annual Doing The Most Good Luncheon.

The luncheon will be held on Thursday, November 16, in the Chantilly Ballroom at the Hilton Anatole Hotel in Dallas. The event starts at noon and will end at 1:30 p.m. Philanthropist and civic leader Michal H. Powell is the luncheon chair. Long-time supporter of The Salvation Army and Founder and Chairman of Lyco Holdings, Dr. Bobby B. Lyle is Honorary Chair.

In his keynote, Brown will share his experiences at various stages of his successful career. He worked his way up through the police force in Dallas on the department’s SWAT team, which he led and served on from 1996-2003. When Brown was appointed deputy chief in 2003, Dallas had led the country in violent crimes for six years running. Brown introduced principles from Jim Collins’ bestselling book Good to Great to create impact through accountability in the force that comprised more than 3,500 officers. He personally led and managed the change initiative, meeting weekly and daily with officers to establish new performance measures that resulted in significant reduction in crime in Dallas’ history. Both violent and overall crimes were reduced to 50- and 40-year lows.

Brown was appointed police chief in March 2010, and helped to significantly improve morale, transparency and personnel education in the force. He announced his retirement from the Dallas Police Department in September 2016. His community-based approach has been recognized as a model for how to enforce laws and police the inner city.

Proceeds from the annual luncheon help The Salvation Army provide more than 70 different programs and services in Dallas, Tarrant, Collin, Denton and Ellis Counties. They include food for the hungry, shelter for the homeless, support for veterans, drug and alcohol addiction recovery, youth programs and financial assistance.

In the last reporting year alone, The Salvation Army served more than a million meals costing more than $2 million at its centers in the DFW Metroplex. The organization also distributed 36,175 bags of groceries to 6,543 struggling households and individuals, sheltered 7,932 homeless men, women and children, and provided substance abuse rehabilitation for 4,966 individuals. In addition, it gave Christmas assistance to 15,445 families and 49,259 individuals, with total donated gifts valued at $4,704,522.

Luncheon tickets are $300 each. Sponsor levels range from $1,000 to $250,000. To purchase tickets or for more information, email: dfwmc_events@uss.salvationarmy.org, or call 214-637-8254.

About The Salvation Army:

The Salvation Army is a worldwide Christian organization that in the Dallas-Fort Worth Metroplex provides more than 70 different programs and services to help make life better for individuals and families. Services include: substance abuse treatment, homeless shelters, life-skills classes, non-perishable food, and Christmas gifts for children, disaster relief, a domestic violence shelter, emergency financial assistance, after-school programs, summer day camps, computer training, senior citizens services, and low-cost youth sports activities.

The Salvation Army’s religious and social service activities serve millions of men, women and children in more than 100 nations around the world. Volunteers, contributors, and other supporters make the services possible in local communities across the country.

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Ret. Dallas Police Chief David Brown To Deliver Keynote at SA’s 2017 ‘Doing The Most Good' Luncheon
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