Generosity Knows No Season
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"In the area of community service, our organization's mission is built upon an overall philosophy of helping those who don't have the strength, the resources or the means to help themselves. As a sports entity that has enjoyed unprecedented success and recognition for more than four decades, we feel a very strong obligation to transfer that championship tradition, and the magic that it creates, toward the bigger purpose of making a difference." |
- Jerry Jones |
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"Need Knows No Season" is a slogan of The Salvation Army. And it is true. Human need exists in Dallas 365 days a year. Given the current economy and widespread corporate layoffs, the number of requests for help are greater than ever before.
It could be said that the Dallas Cowboys' slogan is "Generosity Knows No Season." Because of their support of The Salvation Army, the Cowboys help those in need 12 months of the year. Regardless of the season, the Cowboys show their commitment to assisting the less fortunate.
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